Puntos Colombia
Loyalty Program Web
Puntos Colombia is the largest loyalty program in the country, with a vast network of partners and users nationwide. Our task was to design their digital experience. The website needed to be modern and highly user-friendly—a goal that became even more critical due to the transactional nature of their business.
Process
The team's Service Designers conducted meticulous research, working closely with the client to define archetypes and Journey Maps, which later served as the foundation for the ideation and design processes.
Other Considerations
This was my first project at the agency, where, in addition to working as a Senior UI Designer, I contributed to optimizing processes and training the design team in cutting-edge tools and new workflows. Shortly after, I was promoted to lead the UI design team.
Challenge
The process presented several challenges due to the complexity of migrating multiple points systems into a single large national system. User flows were often intricate, and the project required constant design changes and iterations.
This particular project pushed us to refine our internal workflows, adapting them to dynamics that allowed us to respond quickly and efficiently to continuous changes. We incorporated the latest design technologies and aligned our processes with agile methodologies to seamlessly collaborate with various development teams.
