Minkko

Process

Due to time constraints, the company was unable to complete the full UX design process from research to testing. To compensate, I conducted an extensive benchmark analysis of other marketplaces, examining their archetypes, strategies, structures, and best and worst practices.

This analysis, combined with the client's knowledge of their users, provided a solid foundation for the product redesign. From there, we implemented a phased design process with regular meetings where I received feedback from the client, an expert in e-commerce strategy. Together, we shaped a redesign with an improved user experience.

Challenge

I faced two main challenges. The first was designing without following the proper user research process typical in UX design. The second was redesigning while minimizing the impact on the tech platform to optimize development investment.

The latter was the most difficult challenge, as it severely limited us but, at the same time, pushed us to innovate through design rather than technology.

Strategic Home Design Centered Around Content

The home structure is strategically designed to serve the two main users: the final buyer and the creators. I determined the optimal content distribution based on the project's goals and designed multiple versions with different content proportions.

Improved navigation concept

Product search is one of the most important flows in e-commerce. For this reason, and after analyzing user behavior, we redefined the main navigation bar’s categorization concept.

Design made to build trust

One of the biggest challenges in e-commerce is building trust, and the product page is a crucial touchpoint in this process. With that in mind, I designed it from top to bottom, carefully arranging elements to guide the user step by step, ensuring they feel confident and ready to complete their purchase.